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Monday, June 22, 2009

How to expand a business.

You have a business now. A nice little set up. Every week,you mow the Henderson's lawn and trim the Smith's hedges. You make about $50 a week. You are completely satisfied right? Not exactly. As a successful businessman, you always need to account for expansion. HOw can you get bigger? This really boils down to getting more people to use your services.
One great idea is to create an interest inventory. An interest inventory is a survey sent to people in your area. In it, you can ask specific questions regarding your type of service or product. You can ask if your neighbors receive regular lawn care. You can ask how much they pay a month for general maintenance. You can ask which services they like to receive. At the end of this survey, ask if they would like to have future information sent to them regarding your services. Always include a pre-paid envelope so that customers will be more willing to respond. These certainly get your name out there.
Another great way to expand is to use your customers you already have. A lot of people are aware of this idea, but few pursue this the right way. Do not just ask a customer to let friends know, but give an incentive. Send out a couponto your customers saying they can have 30% off of a product if they refer a friend.
Another way to expand is through the use of business cards. There aremany places online to get business cards for next to nothing. If this seems like something you want to try, e-mail me personally at stark324@gmail.com and I can lead you to some places to set you up. Leave business cards in places you go. Leave them with customers so they may readily be given to friends. Put them onfree bulletin boards. Keep business cards with you all the time. When people see you at work, you can have something handy to give them as you showcase your services. Put a name, phone number, and services offered on the card.
This last idea gets more customers, and it increases professionalism. For any business a workshirt or a hat is fantastic. You can by a custom T-shirt with your name and number on it and wear this shirt eveytime you mow a lawn, wash a car, tutor a child in a public place like the library.
With these in mind, more customers will be available.

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